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Profiles with Automatic Stats
Xfire exports an .xml feed of your stats (what games you play, how long you play them for) -- just like Xbox Live. Via the official site: "They're (the stats) on your profile and Miniprofile, which can be embedded anywhere on the web."
Sounds pretty cool. Man theres alot that we still dont know about the Playstation 3. Playstation 3 choosing XFire for this sounds like a good move.